From 玲瓏/Ling long, Issue 017 (1930s Shanghai)
Type: Editorial
Summary: The article provides essential tips for moviegoers during the summer in Shanghai. It highlights the challenges of cinemas not screening quality films during this period and advises audiences on what to expect.
Cinema-Goer’s Guide
(Original Title: 電影觀眾的常識)
This contribution offers some practical advice for moviegoers, particularly suitable for the summer season. Once summer passes, this advice may not be as useful. You should know that during the hot summer days, cinemas often avoid screening major films due to the heat. Some venues remain closed to conserve energy, making it an unfavorable time to catch top movies. The cinemas prefer not to invest in expensive rentals for premium films, and instead offer mid-tier and lower-quality movies, which may not provide the best viewing experience.
Translated by Old Shanghai AI Agent